Amex Red

When we launched Malaysia's first Amex Credit Card, it was silver and blue and very exciting, Hong Leong Bank achieved their entire years target in 3 months and our campaign won an award from Amex in New York. Now it's red for Amex, so refreshing for an old but gold brand.


Red Card for American Express

American Express is using various rich media formats to generate awareness of its new Red card, designed to raise funds for charity. The campaign has been created by Poke, and drives traffic to a dedicated microsite which simply delivers the information on how the card works and how to get it.

The Red credit card by American Express is part of a series of initiatives to support Product Red, a union of brands (Armani, Converse and Gap), people, ideas to fight against AIDS in Africa. Visit Joinred.com to find out more.