Just Launched

Apple, dropped 'Computers' from its brand name in May and last Friday launched the iPhone in US. The queue outside its store that never closes on Fifth Avenue, New York started forming on Monday and by launch day, punters were selling their queue spots for as high as US$400. On Friday, the shelves in the New York store were swept clean within hours.
Trendseekers/trendsetters who just had to have it reportedly paid a hefty premium on the black market for this 1st generation Apple phone that is a portable computer/music player. Sales figures total 500,000 units over the weekend.
Now that's what I call the power of the Brand. Let's see if it will sweep the mobile phone market like it did the computer market. From history, that seems to be very likely.

Don't you just love the oh so simple headline in the ad above? There is genius in simplicity.